AFCNet

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[AFCNet Interview] Interview with Sovichea Cheap, Director of Cambodia Film Commission

AFCNet:Can you provide an overview of CFC's role in supporting and promoting Cambodia's film industry? In light of recent global industry trends and changes, how has the commission's work evolved and impacted the industry's growth and development? Sovichea:CFC has been launched in 2010 when the industry state was very limited, there was no modern cinema theaters, very few producers, limited film equipment, there were a few dozens local features films produced for the local market mostly, and the production of short film was nearly nonexistent. CFC has been very active in the first years to attract foreign film production through an intense marketing campaign and Cambodian physical booth presence in the main film markets (Cannes, Busan, HongKong, Los Angeles). This was combined with a team trained to streamline requests from foreign producer and accompanied by the government facilitating film permits in a timely manner. This led to a sharp increase of 400% of the foreign film expenses in the first years and a continuous increase from 2010 to 2020, generating millions for the Cambodian economy and numerous job creations. Beside this, CFC has encouraged the creation of the Cambodia International Film Festival (CIFF) in 2010, as to promote quality Cambodian production and expand the regional and international networking opportunities for Cambodian filmmakers. CIFF was launched before the first modern theater (DCP) was opened in 2011, since then Cambodia has opened about 100 screens more. Cambodia loves cinema! After 13th edition as the most significant film event in Cambodia, CIFF gathers 15 to 20k filmmakers and film lovers every year. In the recent years, CFC has focused more on training local filmmakers and crew and collaborates with initiative to improve xscript development and producer’s development. AFCNet:What financial incentives and support programs does CFC offer to local and international filmmakers? Could you share a recent success story of a project that has benefited from CFC's support? Sovichea:Cambodian Government has set up some welcoming measure since 2010 to facilitate foreign film shooting. The creation of the Cambodia Film Commission in 2010 an organization to be a onestop for foreign production to understand the steps to take and what is a available to make a movie in Cambodia. Since Cambodia does not use ATA Carnet, there is a special procedure to request tax free importation for all filming related gear including camera and sound, costumes, vehicles and weapons which has been implemented since early 2000. This has allowed all feature film and other large projects producers to import smoothly all their production needs. Since 2013, the FrenchCambodia coproduction agreement has benefited several European feature films productions who could benefit from public support and still shoot in a foreign country or in. foreign language. This has been a winwin policy for Cambodia and Europe. Since 2014, a tax rebate has been allowed to feature film projects which plan to shoot significantly in the country. This incentive must be requested with the project presentation and is allocated on a case by case based. It has benefited several projects since its implementation and implies a 10 to 15% cut on local spendings. In 2023, the Ministry of Finance has initiated a tax rebate for local film production companies. Since 2023, new tax policies are being discussed and are in perspective for Cambodia film friendly policy to be more transparent and systematic. There is a real interest today to be proactive on launching policies that follow the needs of the foreign producers while benefiting the Cambodian film industry. Cambodian Government has a plan to support creative industry development in the country. The potential is high given the assets the country has to offer and the increasing number of local talents. Cambodian rich culture and traditions combines today with a Cambodian Youth connected to digital world and global platforms to show to the world its creativity. AFCNet:What unique locations and advantages does Cambodia offer to filmmakers? How does CFC promote these assets to attract international productions? Sovichea:Cambodia has several production epicenters that foreign productions use the most as they gather many advantages in a small perimeter. Siem Reap and the Angkor Temples (Central north area) offers a very appreciated hotel and restaurant infrastructures combined with a diversity of locations such as exotic architecture, tropical forest, waterfall, mountains and colonial architectures. Kampot and Kep (South East area) is very appreciated for the great diversity of location by the seaside in a 1 huors perimeter. Locations include moutains, river, sand beaches, mangrove, islands, colonial architecture, ricefield and other typical Asian background. Phnom Penh has now become a bustling city offering a mix of authenticity and development. More authentic upcoming production centres include the authentic town of Battambang and its surrounding and the mountaineous area of Mondolkiri.The permit process takes a few weeks and the film rating system introduced several years ago has opened minds and allowed a wide diversity of films and topics to be shot in Cambodia. Other key assets include its low cost in terms of set construction and capacity to build huge sets in the countryside since the population density and land usage is still fairly low in the countryside. Foreign production are very surprised of the flexibility the country offers for filmmakers and to see that crew and filmmakers have made so much progress to communicate in English, which gives a strong regional advantage for Cambodia. In Cambodia infrastructure have been developed in terms of bridges and roads, all range of affordable hotels and a solid communication network ensuring wide and fast internet coverage. One of the key advantages of Cambodia is the warmth of people and the food. Many foreigners who have shot films in Cambodia want to come back and sometimes fall in love with the country. AFCNet:How does CFC support and develop emerging Cambodian filmmakers? What specific programs or initiatives are aimed at fostering new talent in different aspects of filmmaking Sovichea:CFC has been training film crew since 2010 focusing on short training combined with on the job training as part of the CFC Film Lab training program. Focused has been put on preproduction skills and production technical crew skills training. CFC has provided over 3000 trainees with short term to 1year trainings, provided by international mentors and teachers (supported by the French Agency for Development). CFC has also trained young Cambodian filmmakers in collaboration with the Bophana Audiovisual Center in directing, some of them have now made feature films selected in international film festivals. CFC has also put together many programs in collaboration with other organizations such as FLY (supported by ASEANROK), CineSharing (in collaboration with KUDU Studios) or selecting students for international schools (such as AFIS). The trained local crew has expanded from about 50 in 2010 to over 400 in 2024, allowing to have several significant project filming at the same time in the Kingdom. AFCNet:How does CFC work to increase the visibility and distribution of Cambodian films in international markets? Can you share some recent achievements in this area? Sovichea:Cambodia has set up official agreements for cinema between France and Cambodia. In 2010, a cooperation agreement was signed at the Cannes Festival between Ministry of Culture and Fine Arts of Cambodia and the French Center for Cinematography and in 2013, a designated coproduction agreement was signed allowing several productions to benefit from the European financing scheme and coproduce with Cambodia. The Cambodia IFF is the main platform for showcasing the best of Cambodian cinema production annually and promote coproductions. CIFF has also linked numerous partnerships with film institutions to promote Cambodian talents including the Locarno OpenDoors (with the Locarno Film Festival) and collaborates with partners Festivals, Museums and film organizations on all continents to showcase Cambodian programs. This generates invitations from Cambodian films and talents worldwide. Since 2010, the number of Cambodian short films, xdocumentaries, and feature films selected in international film festivals have been in constant rise. CFC promotes these films and highlights these filmmakers reaching international standards. AFCNet:What is CFC's longterm vision for the Cambodian film industry? What key goals do you hope to achieve in the next five years? Sovichea:There has been a lot of progress and achievement in the last 15 years but the industry is still lacking capacities of national structure in terms of financing and promoting local production. In the past few years the ASEAN countries have made significant investments and strategic public film policies to create film schools, film incentives, film funds, film organizations, we hope that more resources can be allocated to this sector in Cambodia. Compared to industrial sectors requiring very heavy investments, creative industries offer incomparable return on investment and boost tourism at the same time. Since 2023, new tax policies are being discussed and are in perspective for Cambodia film friendly policy to be more transparent and systematic. There is a real interest today to be proactive on launching policies that follow the needs of the foreign producers while benefiting the Cambodian film industry. The creative industries offer a huge potential for Cambodia’s young generation and with appropriate support from public and private sector, Cambodia could make significant progress in the coming years. Contact Cambodia Film Commission to inquire for more information.

12.31.2024

[Interview] Interview with Mohannad Al Bakri, Managing Director of The Royal Film Commission Jordan

AFCNet:Can you provide an overview of RFC's role in supporting and promoting the Jordan film industry? How has the commission's work impacted the industry's growth and development in recent years? Mohannad:The Royal Film Commission (RFC) plays a pivotal role in fostering and promoting the Jordanian film industry by providing filmmakers—local and international—with the resources, support, and environment they need to tell good stories. Our work includes facilitating filming in Jordan, nurturing local talent, and advocating for filmfriendly policies. In recent years, we've witnessed remarkable growth in both the quantity and quality of film productions in Jordan. Highprofile international productions have put Jordan on the global map as a prime filming destination, while local filmmakers have received increased recognition at major festivals such as The Oscars, Cannes and Venice. This progress stems from our comprehensive support programs and commitment to establishing Jordan as a vibrant cinematic hub. AFCNet:What financial incentives and support programs does RFC offer to local and international filmmakers? Could you share a recent success story of a project that benefited from RFC's support? Mohannad:RFC offers a range of financial incentives, including tax rebates and logistical support, making Jordan a costeffective yet premium destination for filmmakers. International filmmakers benefit from our cash rebate program, while local filmmakers can access grants, equipment, and training programs. Our financial incentive program has successfully attracted major international film productions to Jordan, including Dune: Part One and Dune: Part Two, Aladdin, Star Wars, The Martian, and more. AFCNet:What unique locations or advantages does the Jordan offer to filmmakers? How does RFC promote these assets to attract international production? Mohannad:Jordan offers a vast array of unique and visually stunning locations—from the iconic Wadi Rum desert to the ancient city of Petra, and the urban landscapes of Amman. These settings, coupled with the country's rich history and culture, provide filmmakers with a wide variety of scenic options. RFC promotes these assets through international film markets, festivals, and strategic partnerships with global production companies. We actively participate in international industry events such as the AFCI Week and the Busan Film Festival, highlighting Jordan’s versatility as a filming destination. Over the past twenty years, Jordan has made significant investments in its cinematic infrastructure, enhancing both film services and cultivating a worldclass community of film crew professionals. AFCNet:How does RFC support and develop emerging Jordan filmmakers? Are there any specific programs or initiatives aimed at fostering new talent in different aspects of filmmaking? Mohannad:Supporting and developing emerging Jordanian filmmakers is at the heart of RFC’s mission. We offer various educational programs, workshops, and mentorship opportunities aimed at honing skills across all aspects of filmmaking—from screenwriting and directing to PostProduction and distribution. Recently, we launched the Jordan Cinema Academy in collaboration with the German Jordanian University. This program offers 16month, filmfocused training designed to supply the industry with skilled professionals. Also, the Jordan Film Fund (JFF), our flagship funding initiative, is a key resource for local talent, helping filmmakers bring their projects to life. AFCNet:What significant trends or changes have you observed in the global film industry, and how is RFC adapting its strategies to keep the Jordan film industry competitive? Mohannad:The global film industry is evolving rapidly, especially with the rise of streaming platforms, new technologies, and diverse storytelling. RFC has adapted by embracing these trends, ensuring that filmmakers in Jordan have access to cuttingedge technologies and global distribution platforms. We are also focused on diversifying Jordan’s film offerings by encouraging projects that reflect a range of genres and perspectives. Our collaboration with industry leaders and continuous participation in international forums ensures that Jordan remains a competitive and attractive filming destination. A key goal for us is to foster the growth of Jordan’s local TV industry, which we believe holds tremendous potential—especially following the production of three Netflix originals in Jordan. AFCNet:How does RFC work to increase the visibility and distribution of Jordan films in international markets? Can you discuss any recent achievements in this area? Mohannad:To increase the visibility and distribution of Jordanian films, RFC works closely with international distributors and film festivals. We have facilitated the inclusion of Jordanian films in prestigious film festivals such as the Cannes Film Festival, Venice Film Festival, and the Busan International Film Festival. Recent successes include Jordanian films being selected for screenings at major festivals, which have amplified the presence of Jordanian cinema globally. Additionally, we organize film screenings and promotional events around the world to showcase Jordan’s talent and storytelling. AFCNet:How does RFC promote sustainable filmmaking practices? Additionally, how do you ensure that film productions positively impact local communities across the Jordan? Mohannad:RFC is committed to promoting sustainable filmmaking practices. We encourage filmmakers to minimize environmental impact by adopting ecofriendly production techniques and sourcing locally. Additionally, we ensure that film productions positively impact local communities by creating job opportunities, supporting local businesses, and providing training in various filmmaking disciplines. We’ve seen significant engagement from communities across Jordan, particularly in rural areas, where film productions have brought economic benefits and cultural exchange. AFCNet:What is RFC's longterm vision for the Jordan film industry? What key goals do you hope to achieve in the next five years? Mohannad:Our longterm vision for the Jordanian film industry is to establish it as a regional and global leader in film production. Over the next five years, we aim to expand our infrastructure, increase financial incentives, and continue building strong international partnerships. Key goals include attracting more highprofile international productions, supporting Jordanian filmmakers to produce awardwinning content, and ensuring that our industry remains competitive and adaptable to global trends. We are also focused on fostering a new generation of filmmakers through educational initiatives and strategic collaborations with industry leaders. Contact The Royal Film Commission Jordan to inquire for more information.

10.31.2024